Archive for 'Social Media'
Social Networks – Access Denied
Posted on18. Aug, 2011 by Al Black.
Don’t be evil. Many of us know that phrase to be the catchcry for Google, but with recent overseas events perhaps that motto should be applied to all users of online services. Failure to heed the phrase will quite possibly see us hurtle down the path to increased governmental control over our online behaviour, something [...]
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Digital Marketing
Posted on03. Oct, 2009 by Al Black.
The digital age has brought with it some of the most exciting developments in marketing since Professor Neil Borden of Harvard Business School and Professor E. Jerome McCarthy of Michigan State University developed the Marketing Mix and 4Ps in 1953 and 1960 respectively.
When most people think of digital marketing it is likely that the Internet [...]
