Archive for 'Digital Marketing'
Topic Introduction
Posted on04. Sep, 2011 by Al Black.
Are you involved in the sales or marketing of an organisation?
If you answered yes to the above question then you need to know how activities such as Pay Per Click (PPC) and Search Engine Optimisation (SEO) can benefit your enterprise. Perhaps you are well acquainted with such practices and you’ve been employing them successfully for [...]
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Personal Narrative
Posted on04. Sep, 2011 by Al Black.
In my quest to discover my chosen vocation I have followed many paths, from running events to bungee jumping live on radio whilst wearing a kilt (no I wasn’t wearing any). While entertaining the masses by completing death-defying feats in a near-naked state is a great deal of fun, I felt the time had arrived [...]
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From Search Engine Optimisation (SEO) to Web Presence Optimisation (WPO): How Web 2.0 and communities are changing the way websites appear on search engines
Posted on02. Sep, 2011 by Al Black.
The various platforms that make up what is commonly referred to as Web 2.0 have greatly impacted the way we share information. The communities that have been generated by Web 2.0 have experienced exponential growth, at rates that were unheard of until recently. This paper will demonstrate how the flow of information from within these [...]
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Google Overhauls How Your Website Will Be Found … Or Not!
Posted on11. May, 2010 by Al Black.
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Advertising on search engines
Posted on09. Dec, 2009 by Al Black.
Have you ever looked at those listings on the top and to the right of Google, Yahoo! Bing & MSN and wondered what they were all about? Well if you answered “Yes” then hopefully you will find this post of value.
Search Engine Advertising (SEA) aka Pay Per Click (PPC) aka Sponsored Links. Whatever you choose [...]
