In what has huge implications for the way people will arrive, (or not arrive), at your website, Google last week conducted a major restructuring of how organic, (the left hand side), search results are displayed. You will now notice that there is a new column on the far left of the search page incorporating tools [...]
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Have you ever looked at those listings on the top and to the right of Google, Yahoo! Bing & MSN and wondered what they were all about? Well if you answered “Yes” then hopefully you will find this post of value.
Search Engine Advertising (SEA) aka Pay Per Click (PPC) aka Sponsored Links. Whatever you choose [...]
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What you will find below is an email I sent to my client base after a number of them had asked me how they could use social media to improve their marketing. Hope you find it of interest
Hi everyone,
As some of you may know I am very passionate about the concept of social [...]
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The digital age has brought with it some of the most exciting developments in marketing since Professor Neil Borden of Harvard Business School and Professor E. Jerome McCarthy of Michigan State University developed the Marketing Mix and 4Ps in 1953 and 1960 respectively.
When most people think of digital marketing it is likely that the Internet [...]
