Are you involved in the sales or marketing of an organisation?
If you answered yes to the above question then you need to know how activities such as Pay Per Click (PPC) and Search Engine Optimisation (SEO) can benefit your enterprise. Perhaps you are well acquainted with such practices and you’ve been employing them successfully for [...]
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In my quest to discover my chosen vocation I have followed many paths, from running events to bungee jumping live on radio whilst wearing a kilt (no I wasn’t wearing any). While entertaining the masses by completing death-defying feats in a near-naked state is a great deal of fun, I felt the time had arrived [...]
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From Search Engine Optimisation (SEO) to Web Presence Optimisation (WPO): How Web 2.0 and communities are changing the way websites appear on search engines
Posted on 02. Sep, 2011 by Al Black.
The various platforms that make up what is commonly referred to as Web 2.0 have greatly impacted the way we share information. The communities that have been generated by Web 2.0 have experienced exponential growth, at rates that were unheard of until recently. This paper will demonstrate how the flow of information from within these [...]
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Don’t be evil. Many of us know that phrase to be the catchcry for Google, but with recent overseas events perhaps that motto should be applied to all users of online services. Failure to heed the phrase will quite possibly see us hurtle down the path to increased governmental control over our online behaviour, something [...]
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Have you ever looked at those listings on the top and to the right of Google, Yahoo! Bing & MSN and wondered what they were all about? Well if you answered “Yes” then hopefully you will find this post of value.
Search Engine Advertising (SEA) aka Pay Per Click (PPC) aka Sponsored Links. Whatever you choose [...]
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The digital age has brought with it some of the most exciting developments in marketing since Professor Neil Borden of Harvard Business School and Professor E. Jerome McCarthy of Michigan State University developed the Marketing Mix and 4Ps in 1953 and 1960 respectively.
When most people think of digital marketing it is likely that the Internet [...]
